当电视广告需要使用免责声明吗?| 18新利最新登入HowStuffWorks - 新利luck18官网-官方网站,18新利最新登入

在1941年的夏天,电视还在起步阶段。布鲁克林道奇队的目的是为电视广播。这不是第一次电视的棒球比赛,但这一天标志着另一个。在计划之前,观众看到一幅美国地图以及钟表的滴答声和这句话——“美国布罗瓦时间公司签订上运行。”On July 1, 1941, the TV commercial was born.

从那时起,电视广告要么发展到看不见的高度,或退化的低迷的胡言乱语,这取决于你问谁。电视广告占了很大一部分的整体广告派。现在的超级碗一样著名的广告,因为它是足球比赛。可能花费30秒广告公司惊人的300万美元。当涉及到钱,也就不足为奇了公司想要掩盖自己的基地时,每个广告的内容。误导广告是常见的,虽然它的监管由联邦贸易委员会(FTC),它仍然雷达由于所谓的苍蝇广告免责声明。

我们都见过他们。有时免责声明在微小的小字塞底部的屏幕几秒钟。其他时间实际上是使用画外音艺术家。啤酒广告鼓励美国人“请负责任地饮酒。”Extreme auto spots show cars tearing through empty streets and either tell audiences, "Please do not attempt," or assure them that the司机“封闭。”Drug manufacturers apply an odd disclaimer to erectile dysfunction drugs -- "If you have an erection that lasts for more than four hours, please consult a physician."

没有一成不变的规则时必须使用免责声明。大多数时候它是基于电视网络法律部门的需求。为什么网络吗?因为他们想要掩盖自己,以防有人决定“在家里尝试这些。”If a child recreates a stunt he or she sees in a commercial and is injured, the network that ran the ad would take the heat. Other times, the advertising client's legal department will demand a disclaimer to avoid potential lawsuits. This decision is usually made by the client before the commercial is even in the can. The FTC generally only gets involved when the ad makes claims regarding the following:

新利国际网站品牌官网健康或安全的查看器
一些消费者会很难评估
主观的主题

除了这三个领域,网络将会介入,画外音精美或免责声明的需求。没有规定如何好打印,但总的原则是,观众必须清晰。18新利最新登入

广告免责声明

联邦贸易委员会(FTC)调节“真实广告。”But what truth actually means is a bit murky and open to interpretation. If the ad makes definitive claims like, "Nine out of 10 dentists surveyed...," then there needs to be evidence to back that up. A common ad disclaimer you'll see for weight loss drugs is mandatory and regulated heavily by the FTC -- "in conjunction with diet and regular exercise...." One key rule the FTC mandates is that the disclaimer is made in the same manner as the claim. That's why you never see diet pill commercials where a human states that the product will cause you to lose weight. In that case, there would need to be a voice-over stating that it must be combined with diet and exercise, which would ruin the illusion. If the claim is made in print, as they always are with weight-loss drugs, the disclaimer can be made in print.

免责声明可以向拉伸事实的广告,但他们不能正确的语句,实际上是虚假或不准确的。精美的免责声明基本上是一个漏洞。广告使索赔后,很少机会有精美免责声明可以改变什么观众刚刚看到。索赔已经嵌入观众的心里,并没有办法达成的记录。大部分的小字免责声明太小,而不是屏幕上足够长的时间来阅读。联邦贸易委员会指出,精美免责声明是“不可能足够了。”But the fact that most ad claims simply aren't worth the time and money to pursue action against keeps them on your TV screen. If the commercial doesn't concern a consumer's health or safety, it's not likely to get the attention of the FTC.

还有一个大面积的商业广告的监管,和非常严格,不同的身体。这些政治广告你看到抛砂泥浆在你的电视屏幕上每一个选举年,而且他们由联邦选举委员会(FEC)。联邦选举委员会有严格的指导方针时,免责声明是必要的,正是他们需要准确地传达和它们是如何实现的。18新利最新登入

的一个主要要求免责声明政治广告传达是谁支付的商业。你听说过无数次这些免责声明——“由委员会选举乔史密斯。”If the candidate's campaign is the one who paid for the ad, it doesn't require a disclaimer, but the subject matter does need an endorsement from the actual candidate. In this case, the end of the commercial needs one of two things:

的全屏截图候选人做出声明,他“批准这个消息”
画外音的候选人和图像占至少80%的垂直高度

除了其中一个免责声明,也必须书面声明添加到最后,清楚地显示消息被批准。联邦选举委员会得到更具体的比联邦贸易委员会谈到他们的明确的定义。它规定一个合理程度的颜色对比广告的背景和免责声明的文字一段不少于4秒。不遵守这些规则可能会导致从联邦选举委员会处罚,最明显的是不允许候选人竞选广告网络允许在竞选季节的削减率。这可以把一个严重影响资金的候选人,所以运动迅速执行。

当电视广告需要使用免责声明吗?

广告免责声明

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